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🚀 Webinar

Detect ICP Drift Before It Impacts Pipeline

📅 When Tuesday, September 1, 2026 at 11:00 AM – 12:00 PM (Los Angeles)
⏳ Duration 60 min

Your Ideal Customer Profile (ICP) can change as markets, buyer priorities, and customer behavior evolve. If you don't detect these shifts early, they can impact engagement, conversion, and pipeline performance.


Join Chris Leger, CEO of Launch Marketing, for a practical session on how to identify ICP drift, understand changing buyer signals, and continuously refine your targeting strategy.


You’ll learn how to:

  • Spot early signs of ICP drift
  • Identify changing buyer behavior and intent
  • Keep sales and marketing aligned with your evolving ICP
  • Improve targeting, engagement, and pipeline quality\


Learn how to detect ICP drift early and protect your pipeline.

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Why Attend

✓Spot ICP drift early before it impacts pipeline performance
✓Understand changing buyer behavior and intent signals
✓Improve targeting with a more accurate ICP
✓Align Sales & Marketing around the right accounts and personas
✓Protect pipeline quality and improve conversion opportunities
✓Get practical insights you can apply to your GTM strategy immediately

Meet Your Speaker

Chris Leger
Chris Leger
CEO at Launch Marketing
Chris Leger is a B2B marketing leader with 20+ years of experience driving strategy, demand generation, and growth for technology companies. He brings deep expertise in evolving buyer behavior, ICP strategy, and building high-impact GTM programs.
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