How Ford Is Reinventing Revenue with AI

What happens when one of the world's most iconic brands rethinks marketing and revenue through the lens of AI? In this episode of Revenue Reinvented with AI, Ford's Senior Marketing & AI Executive, Michael Hotz, explores how AI is reshaping customer engagement, decision-making, and growth. From the limits of traditional segmentation to the rise of customer-state frameworks, this conversation offers a practical look at how organizations can rethink customer engagement and prepare for the next era of AI-driven growth.