Is your ICP still aligned with how your buyers actually buy? Buyer priorities, buying groups, and engagement patterns can change faster than your GTM strategy. In this on-demand webinar, Chris Leger, CEO, Launch Marketing, Kay Kienast, CMO, SalesboxAI, and SalesboxAI's host Namrata Bhardwaj explore how to recognize ICP Drift, understand the signals behind changing buyer behavior, and recalibrate your GTM before misalignment impacts pipeline.
What You Will Learn
- What is ICP Drift and why does it happen
- How to detect ICP Drift early using content signals, intent data, and buying-group behavior
- What real personalization looks like now and how to avoid 'AI-generated sameness'
- The actions marketing and sales must take to stay relevant and avoid ICP drift