Let's be honest: Most conferences promise "transformation" but deliver recycled slides and lukewarm coffee. You sit through keynotes that sound impressive but offer little you can actually implement. You collect business cards you'll never look at again. You leave exhausted, not energized.
If you're in B2B marketing right now, you've probably noticed the ground shifting beneath your feet. AI tools are changing how we work, buyers are more informed and demanding than ever, and the pressure to demonstrate clear ROI has never been higher.
The challenge isn't just keeping up — it's figuring out which changes actually matter and how to apply them to your specific situation.
B2BMX 2026 (March 9–11 at Omni La Costa Resort & Spa in Carlsbad, CA) feels different — not because of the palm trees (though Carlsbad's coastline doesn't hurt), but because it's built around the real friction points keeping B2B marketers up at night. It brings together the people who are figuring this out in real-time.
A Setting That Enhances Learning
Moving to the Omni La Costa Resort in Carlsbad represents a shift in how the event thinks about learning and connection. There's something to be said about having strategy discussions outside the usual environment. Sometimes the best insights come from an impromptu conversation with panoramic views. The location matters because learnings and networking require mental space — and B2BMX delivers both the inspiration and the environment to make it happen.
The agenda of this year's B2B Marketing Exchange is organized around the following tracks:
Artificial Intelligence
Move beyond the hype to see how teams are practically implementing AI — not just talking about it. What's working, what's not, and where to focus your efforts. This track focuses on implementation, not theory.
GTM Strategy & Advanced ABM
Learn how top-performing organizations are aligning sales, marketing, and customer success to build pipeline and accelerate revenue. Real examples of what this looks like operationally, with frameworks you can adapt immediately.
Content, Creative & Storytelling
How to create content that performs in a landscape where everyone's competing for the same attention. Discover how to balance creative impact with measurable performance across every channel.
Customer Experience & Personalization
The mechanics of delivering seamless, relevant buyer journeys from first touch to long-term loyalty. Get tactical insights on using data and automation effectively in complex B2B scenarios.
Measurement & Data
Building measurement frameworks and attribution models that actually inform decisions rather than just producing reports. Learn how to prove marketing's impact and use insights to drive growth.
MarTech & Integration
Making sense of your tech stack and getting systems to work together effectively. Explore the latest tools and integration strategies that drive efficiency without adding complexity.
Leadership & Culture
How marketing leaders are building high-performing teams and fostering cultures of innovation in an era of constant change.
Learn from Practitioners, Not Just Theorists
The keynote lineup includes:
- →Benedict Evans, Independent Analyst
- →Dane Vahey, Head of B2B Marketing at OpenAI
- →Ashley Faus, Head of Lifecycle Marketing at Atlassian
- →Elfried Samba, CEO and Founder of Butterfly Effect
B2BMX brings together 1,000+ marketing professionals from companies like Siemens, SAP, Salesforce, ServiceNow, Shutterstock, and more. The mix includes CMOs, VPs, directors, and practitioners across different specialties.
What You Get with an All-Access Pass
- Keynotes from industry trailblazers who start each day with high-level inspiration.
- Hands-on workshops for skill-building in small group settings.
- Exclusive AI hackathon to experiment with cutting-edge applications.
- Full marketplace access with 65+ solution providers and strategic partners.
- Multiple networking receptions designed for meaningful connection throughout the three days.
SalesboxAI Is Attending (And Sponsoring)
We're headed to B2BMX as sponsors because we've seen how this event shifts perspectives and brings real-world use cases. The conversations that happen here — about AI implementation, revenue alignment, and data-driven strategy — are the same ones our customers are navigating daily.
If you're weighing whether B2BMX is worth the time, we'd be happy to connect.
B2BMX 2026 runs March 9–11 at Omni La Costa Resort & Spa in Carlsbad, California.
Explore the full agenda, speakers, and registration details.
Whether you're figuring out your AI strategy, refining your GTM approach, or building your professional network — B2BMX offers a focused environment to tackle the challenges that matter most to your work. Hope to see you there!
Written by
Namrata Bhardwaj
Associate Content Director at SalesboxAI