Generative Engine Optimization (GEO)
Unlock demand and drive awareness by aligning your strategy to the next generation of search. Be the brand AI trusts and recommends.
Why Generative Engine Optimization Matters
Search is evolving. As large language models (LLMs) and AI-powered search experiences reshape how people discover and consume information, your brand's visibility depends on more than traditional SEO. GEO ensures your content is ready for a future where AI is the gateway to your audience.
ChatGPT
OpenAI's conversational AI
Perplexity
AI-powered search engine
Claude
Anthropic's AI assistant
AI Overviews
Google's AI summaries
How GEO Transforms Your Marketing
Position Your Brand as an Authority
AI-generated responses pull from brands that demonstrate experience, expertise, credibility, and trust. Our GEO programs enhance your authority signals to ensure your brand stands out as a reliable source in both traditional and AI-driven search engines.
Get More AI Visibility Out of Your Content
GEO helps you maximize value by ensuring content is discoverable, readable, understandable, and usable by AI Chatbots and LLMs. From structured data to semantic markup, we align your assets with how generative engines interpret information.
Capture Buyer Intent
Buyer journeys are evolving. GEO ensures your brand meets users at the top of the funnel when they're researching through conversational queries, driving awareness, trust, and preference before they visit your site.
Our GEO Services
We meet our clients wherever they are on the Generative Engine marketing maturity curve.
Understand Brand Visibility & Perception
Strategic, research-backed analysis of how AI engines currently perceive and reference your brand. We offer a roadmap for optimizations across your website, content and PR efforts.
Scale Your GEO Efforts
Operationalize and scale your GEO efforts with continuous performance monitoring, content enhancements, technical optimizations, and strategic counsel as platforms evolve.
Fuel GenAI Search
Capitalize on earned media's role in influencing and training LLMs and AI Chatbots through strategically designed programs that drive brand discoverability in AI-powered buyer journeys.
How We Measure GEO Success
Generative Engine Optimization FAQs
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your brand's digital presence for visibility and accurate perception in GenAI response experiences, including platforms like ChatGPT, Perplexity, and Claude. It involves structuring content, enhancing brand authority, and creating high-credibility assets that LLMs are likely to surface in response to user search queries.
Why is GEO important for brands?
GEO is critical for improving your brand's visibility both in traditional organic search and GenAI responses. It ensures your content is found and recommended by LLMs and AI Chatbots, helping to improve brand awareness, drive traffic, and establish credibility and authority as an industry thought leader.
How is GEO different from traditional SEO?
While SEO focuses on ranking in search engine results pages (SERPs), GEO is about being cited or surfaced in Generative AI responses. It requires a different strategy focused on structured content, trusted third-party validation, and alignment with how LLMs are trained.
Who needs GEO?
Any brand investing in content, SEO, or PR — especially in competitive markets — can benefit from GEO. Buyers are increasingly turning to generative platforms to ask questions, so you need to ensure your brand is in the mix or risk getting left behind.
Ready to Optimize for the AI-First Future?
Don't let your competitors be the brand AI recommends. Start your GEO journey today and ensure your content is discovered, cited, and trusted by generative engines.
Contact Us Today