Firmographics
Descriptive attributes of organizations used to segment and target B2B audiences.
Firmographics are descriptive attributes used to segment and categorize organizations, similar to how demographics describe individuals.
**Common Firmographic Attributes:**
• **Industry**: Vertical market (SaaS, Healthcare, Financial Services) • **Company Size**: Employees (SMB, Mid-Market, Enterprise) • **Revenue**: Annual revenue ranges • **Location**: Headquarters, regions of operation • **Growth Rate**: Year-over-year growth • **Ownership**: Public, private, PE-backed • **Years in Business**: Company age/maturity • **Number of Locations**: Offices, branches
**Using Firmographics:**
• Define Ideal Customer Profile • Build target account lists • Segment marketing campaigns • Personalize content and messaging • Prioritize sales outreach • Analyze market opportunities
**Firmographic Data Sources:**
• ZoomInfo, Dun & Bradstreet, Clearbit • LinkedIn Sales Navigator • Public company filings • Industry databases • CRM enrichment providers
**Firmographics + Beyond:**
Modern B2B targeting combines firmographics with: • Technographics (technology stack) • Intent data (buying signals) • Psychographics (company culture/values)
This multi-dimensional approach creates more accurate targeting than firmographics alone.
Related Terms
Ideal Customer Profile (ICP)
A detailed description of the type of company that would benefit most from your product or service.
Technographics
Data about the technologies and tools that companies use in their operations.
Intent Data
Behavioral signals that indicate a prospect's interest in or research activity around specific topics or solutions.
Target Account List (TAL)
A curated list of high-value accounts that sales and marketing teams prioritize for outreach.