Scaling Demand Across Four Verticals: How HCL Generated 200+ BANT-Qualified Opportunities in Five Global Markets
HCL needed a full-funnel demand motion that could work across four distinct product verticals and five global markets — without inflating cost per lead or compromising on quality. Over three consecutive quarters, SalesboxAI combined interactive landing pages, AI Agents and an omnichannel campaign to turn top-of-funnel interest into booked meetings, at scale.
The company
HCLTech is a global technology company delivering AI, digital, engineering, cloud and software solutions to enterprises worldwide, with operations spanning dozens of countries. For this programme, HCL partnered with SalesboxAI to drive full-funnel demand generation across its Information Technology and Marketing buyer personas, reaching enterprise accounts across India, SEA, ANZ, EU, and the US.
The challenge: four verticals, zero room for inflated cost
- Four distinct product verticals — each carried their own value proposition and buyer journey, complicating a single, scalable lead-generation motion.
- Coordinating high-value prospect meetings across varied product offerings, without slowing down pipeline velocity.
- The mandate was to keep acquisition costs down while still guaranteeing lead quality — not volume at any cost.
The solution: building the path from engagement to meetings
SalesboxAI crafted a full-funnel solution combining AI Agents and an omnichannel approach, purpose-built to move leads from first click to booked meeting.
Interactive landing pages
Generated top-of-funnel leads through engaging, interactive landing pages that captured initial interest and information.
AI-powered lead qualification
Deployed AI Agents to engage leads in 1-to-1 conversations, qualifying them further down the funnel with personalized interactions.
Omnichannel campaign
Leveraged an omnichannel approach — email, webchat and calling — to maximize reach and engagement at every stage of the funnel.
Seamless meeting handoff
Progressed qualified conversations through BANT criteria, converting the strongest opportunities into booked meetings.
How it ran
- 1Mapped Information Technology and Marketing buyer personas across enterprise accounts in India, SEA, ANZ, EU and the US.
- 2Built interactive, top-of-funnel landing pages tailored to each of HCL's four product verticals.
- 3Routed top-of-funnel interest into AI Agents for personalized, 1-to-1 qualification conversations.
- 4Ran an omnichannel campaign across email, webchat and calling to keep engagement consistent at every funnel stage.
- 5Progressed qualified conversations through BANT criteria, converting the strongest opportunities into booked meetings.
- 6Tracked cost per lead and lead quality together across all four verticals, over three consecutive quarters.
The results
Why it worked
A four-vertical, five-region demand motion usually means picking between reach and relevance. HCL got both: interactive landing pages did the work of capturing interest at scale, while AI Agents picked up every lead with a real, personalized 1-to-1 conversation instead of a static form — turning top-of-funnel volume into a connected, measurable path to booked meetings.
Explore the underlying capabilities in SalesboxAI Agents and Lead Generation.
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