From Volume to Verified: How SalesboxAI Helped SAP More Than Double Its SQL Conversion Rate
SAP needed to scale demand generation across one of the world's most complex regions — inside a locked exclusion list, a strict lead-quality bar, and a 48-hour runway from campaign approval to kickoff. By pairing SalesboxAI's audience discovery and AI-driven execution with independent verification from SAP's partner LolaGrove, the programme replaced raw lead volume with opportunities SAP's sales team could actually act on.
The company
SAP is the global market leader in enterprise application software, helping organisations fight the damaging effects of complexity and unlock new opportunities for growth. For this programme, SAP partnered with SalesboxAI to drive qualified demand generation across the Information Technology sector in APAC & South East Asia — working alongside LolaGrove, SAP's independent lead verification partner, to ensure every lead met SAP's quality bar before reaching its sales team.
The challenge: a trust deficit, not a volume problem
- Just 48 hours separated campaign approval from kickoff, leaving almost no room for planning error across a multi-market region.
- Contact discovery had to span the full breadth of APAC & South East Asia — multiple markets, languages and buying cultures, not one addressable list.
- Every contact had to be checked against SAP's exclusion list and lead filter criteria before outreach could even begin.
- A high percentage of previously generated leads had been deemed unqualified, leaving SAP's sales team skeptical that demand gen could deliver anything worth their time.
The solution: engineered for trust, not just volume
Rather than stopping at lead generation, SalesboxAI designed the programme around pipeline progression — combining targeted demand creation with LolaGrove's verification process to make sure the resulting opportunities were genuinely sales-ready.
Proprietary audience discovery
Built a targeted list of decision-makers across APAC & South East Asia using SalesboxAI's proprietary audience discovery engine, with SAP's exclusion list and filter criteria built in from the start.
Multi-channel buyer journey
Crafted every touch-point of the buyer journey — messaging, cadence and response — using whitepapers, case studies and webcast assets to match buyer expectations at each stage.
AI-optimized execution
Deployed the SalesboxAI Sales Agent to continuously optimize lead performance by campaign type and segment, working in tandem with LolaGrove on lead quality and pacing.
6-stage verification
Every lead generated was subjected to a 6-stage verification process before being transferred to SAP — resulting in accurate, complete, sales-ready information every time.
How it ran
- 1Mapped decision-makers region-wide with SalesboxAI's proprietary audience discovery engine, with SAP's exclusion list built in from day one.
- 2Launched an integrated, multi-channel programme designed to close the loop from first touch to actionable, sales-ready leads.
- 3Delivered the buyer journey through whitepapers, case studies and webcasts, sequenced to match where each account sat in the funnel.
- 4Ran the SalesboxAI Sales Agent continuously against campaign and segment performance, adjusting pacing in real time.
- 5Routed every lead through LolaGrove's 6-stage verification before it ever reached SAP's sales team.
- 6Reported conversion, CPL and pipeline-quality metrics on one shared view — inside the original 48-hour launch window.
The results
Why it worked
Lead quality and lead speed are usually a trade-off — SAP needed both, on a fraction of the usual timeline. Pairing SalesboxAI's audience discovery and always-on optimization with LolaGrove's independent verification meant every account SAP's sales team saw had already cleared a quality bar, not just a volume target.
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