Intent Signal Engine — Detect Buying Signals in Real Time
Monitor 8 intent signal types across your target accounts, score intent 0–100 with exponential decay, and trigger automated outreach the moment buying thresholds are met.
Acme Corp
Funding Event detected
TechVentures
Executive Hire + Pricing page visit
GrowthCo
SDR Hiring + Product Launch
Exponential decay applied — recency prioritized
Two Modes of Operation
Whether you're monitoring existing accounts or discovering new ones, the Intent Signal Engine adapts to your GTM motion.
Account Monitoring
Tracks intent signals for your existing target accounts using company-specific searches. Stay ahead of every buying signal from accounts already in your CRM.
- Company-specific signal searches
- Real-time monitoring of existing accounts
- Automated weekly scans + on-demand refresh
Net New Discovery
Broad keyword searches to uncover new in-market accounts you haven't identified yet. Auto-matches or creates CRM records for seamless pipeline expansion.
- Broad keyword-based discovery
- Auto-match or create CRM records
- Uncover accounts before competitors
8 Signal Types Tracked
Comprehensive buying signal coverage across funding, hiring, product, technology, and engagement dimensions.
Funding Events
Executive Hires
SDR Hiring Activity
Product Launches
Trigger Events
Tech Stack Changes
Content Engagement
Web Visits
Scoring & Intelligence
Account Intent Score (0–100) with exponential decay ensures recent signals carry the most weight.
Exponential Decay Scoring
Account Intent Score (0–100) uses exponential decay to prioritize recency. Recent signals boost scores more than older ones, ensuring your team focuses on what's happening now.
Anti-Inflation Safeguards
Signal consolidation (one per account per type) prevents score inflation. URL-level deduplication and monthly exhaustion markers eliminate redundant scanning.
Automated + Real-Time
Automated weekly scans plus real-time updates with 3-minute polling. On-demand "Run Scan" available for instant refreshes when you need answers now.
Web Visitor Page-Intent Weighting
Real-time web visitor tracking with page-intent weighting assigns different point values based on the pages visited:
Color-Coded Intent Badges
Where Intent Signals Feed Into
Intent data powers every layer of your GTM CoPilot — from scoring to qualification to real-time recommendations.
Opportunity Scoring
Intent is one of six scoring categories with a default 20% weight in deal health calculations.
Lead Qualification
Signals automatically trigger outreach workflows via SDR and Email agents.
GTM CoPilot
Real-time activity feed & next-best-action recommendations powered by intent data.
Account Detail
Visual timeline & progress bar showing signal history per account.
Signal Credits & Plan Allocations
1 Signal Credit per intent signal detection. Choose the plan that matches your GTM scale.
1 Signal Credit = 1 intent signal detection. Unused credits roll over month-to-month on monthly plans, or until the end of the subscription year on annual plans.
Frequently Asked Questions
What is the Intent Signal Engine?
The Intent Signal Engine is a core feature of GTM CoPilot that monitors buying signals across accounts, scores intent in real-time, and triggers automated outreach when thresholds are met.
What's the difference between Account Monitoring and Net New Discovery?
Account Monitoring tracks intent signals for your existing target accounts using company-specific searches. Net New Discovery uses broad keyword searches to uncover new in-market accounts, auto-matching or creating CRM records.
How does the Account Intent Score work?
The Account Intent Score ranges from 0–100 and uses exponential decay to prioritize recency. It incorporates web visit page-intent weighting, signal consolidation (one per account per type), and color-coded badges (High Intent ≥ 80).
What is a Signal Credit?
Each intent signal detection costs 1 Signal Credit. Plan allocations range from 100/mo (Starter) to Custom (Enterprise). Credits cover all signal types including funding events, executive hires, product launches, and web visits.
How often does the engine scan for signals?
The engine runs automated weekly scans plus real-time updates, with a 3-minute polling interval. It includes URL-level deduplication and monthly exhaustion markers to prevent redundant scanning.