Account-Based Marketing and its associated technology stack enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target organizations and best-fit buying group members therein.
Focusing on best-fit buyers enables marketers to align with sales teams, maximise resources, reduce sales cycle length and improve ROI - all priority items in any modern CMO’s checklist.
This guide explains how an account-centric, conversational AI approach to B2B marketing will address the new realities of B2B buying and selling. Readers can learn the following:
Orchestrate remarkable Buying Experiences
Discover Engage Convert