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A quick guide to Account based marketing

One of the biggest challenges in B2B marketing is reaching the accounts with the highest potential and the customers who are the best fit for your products and services. Targeting these strategic and high-value accounts has long been a part of sales, but landing these accounts has historically been expensive and labor-intensive.

The arrival of account based marketing and adjoining ABM technology stack has empowered B2B marketers to play a leading role along with the sales team to identify and target those accounts, engage them through personalized marketing campaigns, and convert them into new customers.

The White Paper explains exactly what Account Based Marketing is and why it is essential to your B2B marketing strategy. Readers can learn the following:

  • The principles of Account Based Marketing
  • The ABM process
  • Selecting the Right channels
  • Developing your Messaging
  • Execution and Measurement
  • Landing New Accounts with ABM

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