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Is Account based marketing right for you? The beginners guide to ABM success

Are you struggling to decide if Account based marketing is the right marketing tactic for your organization? The discussion around ABM has been growing over the past few years, especially the past 12 months, with hundreds of articles, blogs, webinars, podcasts, videos and events devoted to the topic. At least a couple dozen new vendors have sprung up with solutions focused on ABM, adding to the noise.

As a marketing leader, you are not alone with this predicament. Even with all the noise about Account based marketing, it is not for every organization. This Ebook will give you a high level overview of what ABM is all about, gives you concrete criteria on whether you should consider it for your organization, helps you decide what type of ABM would be appropriate, and gives you a couple practical steps to get started.

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