Conversational AI is a set of technologies that automates communication at scale through text or speech-based virtual assistants (also known as chatbots) to personalise the experience of prospective buyers and existing customers alike. Some formats of this include email based AI Assistants, website chatbots or mobile device voice assistants. Because of the prominence of conversational AI, there’s a good chance you’ve engaged with an AI Assistant today. As per a Servion study, an estimated 95% of customer interactions will be powered by AI by 2025.
In this whitepaper, we’ll explore some of the opportunities for AI Assistants to support B2B Marketing and Sales teams, specifically your Account based marketing programs to help grow your pipeline and concurrently increase conversions.
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